Maileg Toys and Inspiration - Maileg USA

In Support of Story Making. 

Maileg provides the animals, the furniture, the accessories, you create the magic.  Mice become friends with cats; bunnies take a ride with Dinos. Hippos and Rhinos play with Noah’s little friends. You can dress them, put them in a house or a jungle, mix dinosaurs with gingers for a prehistoric story. Unite the magical worlds of Circus and Best Friends.  

The imagination and the stories are endless. Toys that are open ended allow the imagination to take control of playtime. Maileg toys can help set the scene but it is the children who make the story their own, then make a new story next time.  

Story Making is a simple idea with big implications. 

The freedom a child has to create opens their imagination to a world without limits.  Maileg toys are simpler than plastic ones made from a mold. Plastic toys often have all the details of the character included and it leave less room for innovation.  

A Maileg friend is a character that looks like there is a story be told and your child will create that story over and over again. This helps develop a sense of endless possibilities that will serve them well as they grow and encounter new challenges.  


We have worked with a wonderful photographer to create so many of the beautiful images you see on our website and on our social channels. Lizzy, @lizzyography, does an amazing job capturing the moments of inspiration during playtime. Here are a couple we feel are particularly excellent. We wish to step into the world with the children and be part of what they are creating! Don’t you?